I’ve spent the past decade in the product design space, with a strong interest in people. Without people we can’t be user focussed.

For me, great design is about how it feels, and how it fits into peoples lives. This can all be tracked and tested but there is also a feeling. To me detail and craft is everything to a successful polished product.

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I was recently diagnosed with a ADHD which has been helping me understand my brain, in the design world this has helped me understand why I am so curious and can finally channel my energy into my practice.

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Outside of work, I’m into gardening, sports, spending time with friends and family, walking my dog Bertie and cooking. Oh and I also love the beach and spend a lot of time in Cornwall with my wife Jess.